Page last updated: June 2022

Portman Group introduces new training programme specifically for small producers and start-ups

The Portman Group has launched a free training programme available online for start-ups and small producers with a turnover of £2.5m or less, specifically aimed at helping the craft community to better understand and implement the Code of Practice on Naming, Packaging and Promotion of alcoholic drinks. Additionally, the Portman Group’s suite of Continuing Professional Development (CPD) accredited courses has been revised with three options for anyone with an interest in the alcohol industry.
The updated training will provide the latest information on the Portman Group Codes of Practice, alcohol marketing regulation, and will train participants to approach marketing in a creative and socially responsible way.
A free introductory training session provides an overview of the Portman Group, its remit, the Code rules, the complaints process, and Panel decisions. It is provided in a simple downloadable video accessed on request to the Portman Group. The three CPD-accredited training courses are priced from £50 per person for refresher training up to £150 per person for bespoke training.
In response to the relaunch, Matt Lambert, CEO of the Portman Group, said: “We are delighted to have created a new training programme that is accessible and affordable that supports small producers along with an enhanced range of good value CPD courses. With over 25 years of experience in regulating the marketing for alcoholic drinks in the UK, we are confident that our training options will help producers to promote their products creatively and responsibly.”
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