In 2009, the Department for Children, Schools and Families commissioned GfK NOP to conduct research
to investigate young people and alcohol. Specifically, the research was designed to understand parents’
and young people’s attitudes and behaviour towards alcohol and alcohol consumption better. The research
was also designed to investigate how children’s behaviour may be influenced by their parent’s attitudes and behaviour towards alcohol.
Interviews were conducted face to face, in home and the sample was drawn using random location sampling. Linked interviews were conducted with children/young people and their parents or carers, and a total of 2017 linked interviews were completed.
Data were weighted at the analysis stage to be representative of children aged 9-17 and parents / carers of children aged 9-17 years old in England.
The survey asked parents and carers about the presence of rules and routines regarding alcohol, what alcohol related topics parents had already had with their children, and at what aged the child was when the conversation took place.
In 2009, the Department for Children, Schools and Families commissioned GfK NOP to conduct research to investigate young people and alcohol. Specifically, the research was designed to understand parents’ and young people’s attitudes and behaviour towards alcohol and alcohol consumption better. The research was also designed to investigate how children’s behaviour may be influenced by their parent’s attitudes and behaviour towards alcohol.
Interviews were conducted face to face, in home and the sample was drawn using random location
sampling. Linked interviews were conducted with children/young people and their parents or carers,
Parents were asked about their views on; parenting style, youth drinking,l at what age it is appropriate for young people to start drinking their own child’s drinking where they would go for advice on young people and alcohol their general attitudes towards alcohol and their drinking behaviour.