US survey reveals that college students show concern for others, and themselves

According to a new survey, conducted by The Nielsen Company College students on spring break are more apt to spend quality time with their parents or siblings than on a trip to the beach. In fact, the survey shows most college students, ages 21 and older, are acting conscientiously and responsibly during their spring breaks. The survey was commissioned by Anheuser-Busch, The BACCHUS Network™, the Inter-Association Task Force on Alcohol and Other Substance Abuse Issues (IATF), and the National Association of State Universities and Land-Grant Colleges (NASULGC).

According to the poll, 70% of respondents spent their last spring break with family, compared to 33% who headed to the beach or other spring break destination. In addition, of those who chose to drink while relaxing, 84% reported they did so responsibly and in moderation.

“The stereotype that most college students engage in high-risk drinking and other irresponsible activities during spring break is clearly not the norm,” explains Carol Clark, vice president of Corporate Social Responsibility at Anheuser-Busch, Inc. “This survey reinforces that most students are focused on making smart choices and making a difference.”

Respondents to this poll also reported on activities, behaviours and perceptions surrounding spring break and drinking: 78% of college students who chose to drink last spring break used a designated driver; 68% set limits on how much alcohol they would consume; and 87% have said or done something to prevent a friend who had been drinking from doing something that might cause harm.

“It’s critical that college students hear the positive message that most of their peers are, in fact, making good choices when it comes to their personal safety and overall health,” stated Peter McPherson, president, NASULGC.

Dr. Edward Hammond, chair of IATF commented, “This poll confirms what those of us in higher education already know. Today’s young adults are committed to taking care of each other and taking care of their communities, which bodes well for our nation’s future.”

The poll was conducted online from Feb. 15 – 24, 2008. The findings were based on a sample of 1,299 college students, ages 21 to 25.