Page last updated: October 18, 2017

Industry guidance for communicating alcohol and health-related information


The Portman Group has developed best practice guidance for drinks producers on communicating alcohol and health-related information to consumers across multiple channels, including on-pack and online. This has been done in consultation with the sector trade associations for drinks producers, (BBPA, NACM, SWA and WSTA).

The new guidance supersedes the 2011 guidance agreed under the Department of Health Responsibility Deal Alcohol Network Labelling Pledge. The guidance provides icons and best practice options for on pack labelling including three minimum elements: Unit alcohol content per container (and optional per typical serve) Pregnancy logo/message Active signposting to In addition, there is guidance on how to reflect the revised CMO guidelines on lower risk drinking with wording as agreed with Department of Health, and a range of other helpful information which producers could communicate. A deadline of 1 September 2019 for the removal of out-of-date information has been agreed with the Department of Health and Food Standards Agency.


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