The Brewers Association of Australia – representing Carlton & United Breweries, Lion Beer Australia and Coopers Brewery are calling for pregnancy warning labels to be adopted across all alcohol products in Australia. “Our members are leaders in responsible marketing practices, including pregnancy warning labels,” Brett Heffernan, CEO of the Brewers Association of Australia, said. “All have been 100% compliant in carrying the warning symbol on all beers they make for years. And, as they acquire new brands, those labels are brought up to speed. But the whole alcohol sector needs to step up. “A voluntary system is an opportunity for industry to demonstrate that it is responsible and responsive. After six years of voluntary pregnancy labelling it is bewildering that so many are still dragging their heels. “Any alcohol produced in Australia since 2012 could, and should, bear the warning label by now… There is simply no excuse for any further delay in adopting pregnancy warning labels on all alcohol products made in Australia. We are calling on all industry players to fix it”. Research commissioned by DrinkWise Australia indicates that the pregnancy warning labels are having an impact. 89% of the young adult population recall the warnings on product labels and packaging and the latest Australian Institute of Health and Welfare National Drug Strategy Household Survey found that 55.6% of pregnant women in Australia do not drink alcohol at all, up from 40% in 2007.