Europe’s brewers continue to lead by example on food information to consumers In July The Brewers of Europe announced that it is stepping up its voluntary commitment on consumer information, recommending to all breweries to list ingredients and calories on the labels of pre-pack containers. The decision to voluntarily provide this information is just one of the +100 responsibility commitments made by Europe’s brewers under the Beer Pledge. This pledge is a 6-year strong commitment to support EU Member States in reducing alcohol related harm. The consumer information commitment was recently praised by EU Health Commissioner Andriukaitis: “I appreciate the rigour and ambition with which The Brewers of Europe and the beer sector have been committed to providing information to consumers.” Pierre-Olivier Bergeron, Secretary General of The Brewers of Europe, added, “We are on track in fulfilling our landmark voluntary commitment. We now estimate that by end 2018, no less than 3 out of 4 beers in the EU will label their ingredients and 1 out of 2 beers will label calorie information, per 100ml, the legal reference volume for all drinks, alcoholic or not”.