New report shows beer producers lead the industry in providing nutritional information to consumers
In the US, the Beer Institute have announced that more than 95% of the beer volume sold by Anheuser- Busch, Molson Coors Beverage Company, Constellation Brands Beer Division, HEINEKEN USA, and FIFCO USA now voluntarily provides nutritional information. These were the findings of an independent survey by John Dunham and Associates. The Beer Institute comment that no other alcohol segment can match the transparency these brewers and beer importers provide to consumers.
Jim McGreevy, president and CEO of the Beer Institute commented that, “The Beer Institute’s Brewers’ Voluntary Disclosure Initiative is another example of how beer industry leaders are meeting the needs of consumers. Consumers can now get nutritional disclosures for the overwhelming majority of beer in the United States… The beer industry is proud to be the leader in nutritional transparency among all alcohol categories.” The Brewers’ Voluntary Disclosure Initiative (BVDI) launched in 2016 is the first coordinated effort by an alcohol category to meet consumer demand for increased nutritional transparency. Recent polling conducted by Quadrant Strategies in July 2021 shows that 75% of Americans age 21 and older said they believe alcohol beverages should have nutrition labels. When informed about the Brewers’ Voluntary Disclosure Initiative, 78% of respondents age 21 and older support it, and 60% say they are more likely to purchase an alcohol beverage that provides this information. 72% say it encourages responsible alcohol consumption and 77% of respondents would support wine and liquor companies providing this information to consumers.
“Americans want to be better informed about the alcohol they consume, particularly around nutritional labeling and alcohol content,” said Max Steinhorn, senior consultant for Quadrant Strategies. “That’s why Americans overwhelmingly support the Brewers’ Voluntary Disclosure Initiative and see it as a way to encourage responsible consumption of alcohol beverages.