WSTA Launches low and no alcohol labelling guidance
The Wine and Spirit Trade Association has produced new guidance around the labelling of low and no alcohol drinks, as a record number of people explore low and no products.
Many new products on the market are produced to closely resemble their alcoholic counterparts in taste, aroma and appearance.
The WSTA’s new guidance aims to establish acceptable legal names, marketing text and general labelling requirements for low and no alcohol drinks. This will help ensure clarity and certainty for producers that they are labelling and marketing their products in the correct way. It also looks to boost confidence for consumers in the category, helping them make informed purchasing decisions through clear, accurate, and consistent labelling, which had been retailers’ overriding concern and motivation for asking the WSTA to offer advice that can be applicable UK market-wide.
The new guidance applies to low and no alcohol drinks that are packaged and marketed as a substitute or alternative to spirit drinks and is designed to complement existing, and any future, low alcohol descriptors guidance.