MillerCoors first US beer brand to adopt a new voluntary labelling system Last year the US Department of Treasury’s Alcohol and Tobacco Tax and Trade Bureau issued new guidelines encouraging brewers, vintners and hard liquor distillers to disclose more detailed nutritional information about their products on their labels. Miller64 is the first US beer to adopt the new labelling guidelines choosing to include their products’ serving size, servings per container, alcohol content by volume, calories, protein and fat per serving — on their packaging.

Gannon Jones, vice president of brand marketing at MillerCoors, said: “We’re proud to be the first US alcohol company to incorporate the new voluntary labeling guidelines and hope Miller64 drinkers find it beneficial.” The nutritional labels are not mandatory, but the guidelines ensure consistency and clarity across all types of alcohol, for the brands that choose to participate. Light beers are required to include only calories, carbs, protein and fat, while other beer and alcohol brands are not required to include any nutritional information. Jones said MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labelling, but will start with Miller64 to learn more about consumer reaction before making additional decisions.