A new code for the responsible promotion of alcohol came into effect on 1 September in Northern Ireland.
The Joint Industry Code for the Responsible Promotion and Retail of Alcohol in Northern Ireland will cover both the on-trade and off-trade. Under the self-regulatory system, complaints can be submitted to an independent panel of experts. If upheld, the complaint will then be made public and communicated to the police and council.
The code had a soft launch three months ago, giving licensees time to adapt to the system.
Colin Neill, chief executive of the representative body Pubs of Ulster, said: “We believe irresponsible drinks promotions have no place in our industry and will provide members with on-going support and advice to ensure they do not accidently breach the code.”