advertising and marketing - association codes and guidelines

last updated: October 20, 2017
Advertising and marketing and labelling - Research and studies

Oct 2017	Impact of calorie or unit information on ad libitum alcohol consumption
Oct 2017	A review of the evidence on standard drink labelling
May 2017	Features of alcohol harm reduction advertisements that most motivate reduced drinking among adults
Apr 2017	The effectiveness of current French health warnings displayed on alcohol advertisements and alcoholic beverages
Mar 2017	Alcohol consumers’ attention to warning labels and brand information on alcohol packaging
Jun 2016	France’s Évin Law on the control of alcohol advertising: content, effectiveness and limitations
Jun 2016	An evaluation of alcohol retailers’ willingness to voluntarily reduce the availability of low cost, high strength beers and ciders in the UK
Mar 2015	Rise in advertising spend has not resulted in elevated consumption in the US
Apr 2014	FTC fourth major study on alcohol advertising and industry efforts to reduce marketing to underage
Jan 2014	Trends in alcohol portrayal in music in the UK
Jan 2014	In the US, leading brands dominate popular music mentions
Jan 2014	STIVA Symposium on responsible alcohol marketing
Nov 2013	Alcohol marketing in televised English professional football
Oct 2013	Independent audit finds ‘overwhelming majority’ of drinks packaging is responsible in the UK
Oct 2013	STIVA Symposium on responsible alcohol marketing
Nov 2012	Can promotion of lower alcohol products help reduce consumption?
Mar 2012	Do media messages change people’s risk perceptions for binge drinking?
Mar 2012	JRF report: Young people, alcohol and the media
Mar 2012	Final report of the AMMIE project (Alcohol Marketing Monitoring in Europe)
Aug 2010	Report on progress of self regulation in alcohol advertising in Europe
Sep 2009	UK Public Health Commission report 'We’re All In This Together, Improving the Long-Term Health of the Nation’
May 2009	Anheuser-Busch Survey ’Education vs. Restrictions’
Feb 2009	Branded consumption and social identification - young people and alcohol
Sep 2007	EFRD Advertising Compliance Monitoring - Report 2007
Sep 2007	Alcohol Advertising And Youth
Aug 2007	The ELSA Project (Enforcement Of National Laws And Self-Regulation on advertising and marketing of alcohol), coordinated by stap (national foundation for alcohol prevention in the Netherlands)
Jun 2007	Responsibility Advertising
Apr 2007	Brewers Of Europe - Briefing Document On Beer Advertising In Europe